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  • • Animation
  • • Illustration
  • • Design
  • • Art Direction
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Mason London
  • • Highlights
  • • Animation
  • • Illustration
  • • Design
  • • Art Direction
  • • About & Contact

No Sweats - Revenge series preview

In July 2014 I finished my first proper animation project - a self-initiated promo for my clothing label No Sweats. Its purpose was to preview some of the graphics from the upcoming summer collection in a way that complimented the comic book references I had drawn upon when designing them. A mixture of frame by frame and tweened animation. All artwork, animation and editing by me with a soundtrack from Craze and Hoax.


Gifs

As well as the video I also created shorter, looping gifs of some of the animations to share on social media.

nosweatslogo
watermark
smoking3.gif



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