The Brief
Redesign the Lloyds Bank website to fit the new style guide provided by a third party branding agency.
My Response
As a middleweight designer working on this project within a larger design team, my role was to take the updated Lloyds Bank brand guidelines created by a third party branding agency and use them to create a new site design for the Lloyds site leaving the html structure of the site intact.
The new style guide aimed to reposition Lloyds as a serious and modern bank through use of simple iconography to guide users round the site, relatable lifestyle photography used in large promo boxes and a flat, clean design.
Below you can find example designs for the three main templates that the site uses - the homepage, hub page and article page.
