The Brief

Design a mobile site for Halifax customers so that they can access their Smart Rewards account information on their mobile phone. Smart Rewards is a loyalty scheme which offers customers cashback on purchases they make using their Halifax debit card.

My Response

As the lead designer on this project, I worked closely with user experience architects to design the mobile version of the Smart Rewards site. It had to match the design of Halifax's existing mobile site and allow users to quickly and easily activate offers for particular shops when on the move as well as review their earnings to date. I used a tool called InVision to quickly prototype designs so that I could test how they worked on mobile and used my findings from these prototypes to improve the functionality and design of the site.

Below is a selection of screens from the project showing a brief overview of a possible user journey.