The Brief

 Create a premium look and feel for beer brand Carlsberg UK for posts appearing on their Facebook page, positioning them as "The Football Supporters Supporter", highlighting their sponsorship of the Premier league.

My Response

As the lead designer on this ongoing project I set the style and created all the visuals for the project, from moodboarding to the uploaded posts. I wanted posts to look epic even when depicting the most everyday objects to reflect the drama that football fans experience when watching matches with friends.

With posts being made very rapidly there was often little or no budget for imagery so I often had to take and retouch photos for posts. Some examples of the retouching processes are shown at the bottom of this page.

Example of the asset creation retouching process for a Carlsberg post.  

I'd take a photo with a Cannon 550D then add background and foreground shading and effects layer by layer.

Because of budgetary constraints I had to create all posts from scratch in this manner.

Related pitch work

As well as working on the Carlsberg Facebook posts I also ran the design side of a pitch for a planned Twitter campaign. As lead I was required to lead and manage a team of two other designers and turn around a 24 slide deck which we managed to do in one day for a pitch the following morning.

All slides that we produced are shown below.