• • Highlights
  • • Animation
  • • Illustration
  • • Design
  • • Art Direction
  • • About & Contact
Mason London
  • • Highlights
  • • Animation
  • • Illustration
  • • Design
  • • Art Direction
  • • About & Contact

This is a rebrand that I did in 2018 for Built Interest, a real estate consultancy that works with business owners to develop spaces with local communities in mind. I did 50 unique logo marks as part of the rebrand. The idea for the logo comes from a psychological experiment called “Guildford’s Alternative Uses Task”. In it a participant is asked to imagine a brick and come up with as many possible creative uses for it as they can. This seemed like a good metaphor for what Built Interest do.

word-mark.jpg

Word mark.

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A selection of the different logo marks.

built interest-cards-3.jpg

Business cards.

built-interest-stationary-2.jpg

Stationary.

social-post-black-bg.jpg

Social post template.

built-interest-pattern-3.jpg

Pattern 1.

built-interest-pattern-4.jpg

Pattern 2.

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