This is a rebrand that I did in 2018 for Built Interest, a real estate consultancy that works with business owners to develop spaces with local communities in mind. I did 50 unique logo marks as part of the rebrand. The idea for the logo comes from a psychological experiment called “Guildford’s Alternative Uses Task”. In it a participant is asked to imagine a brick and come up with as many possible creative uses for it as they can. This seemed like a good metaphor for what Built Interest do.

Word mark.

A selection of the different logo marks.

Business cards.

Stationary.

Social post template.

Pattern 1.

Pattern 2.